AI Director & Creative Strategist working at the intersection of creative direction, strategic positioning and generative AI. While the market focuses on speed and automation, I focus on structure, clarity and long-term value. I help artists and brands design AI-driven projects rooted in intention and distinct positioning, where technology amplifies identity instead of flattening it. Founder of BeAIStudio, a strategic studio specialized in creative AI frameworks and decision-driven execution. My flagship project, MAIA, is a live AI-based music identity developed as a proof of concept: a controlled environment where I test, validate and refine strategic workflows before applying them to client work.