At Henkel, my role as Head of Media & Digital for Italy and Greece is to steer and harmonize advanced media strategies, ensuring robust data-driven decision-making processes across multiple platforms. With a focus on leadership and strategy, my team and I have fostered an environment of creativity and curiosity, leading to an elasticity achievement of over 100% and harmonization of over ten tech infrastructures. My expertise in data management platforms and ad tech tools has been instrumental in reaching a 95% adoption rate within the markets. The development of DonnaD, a thriving brand community, exemplifies our commitment to engaging consumers through innovative gamification activities. We are dedicated to delivering exceptional content marketing and implementing cutting-edge technology, including 1st-party data activation and advanced measurement techniques.
Frammenti di riflessioni maieutiche con l’intelligenza artificiale
Un dialogo maieutico reale con l’Intelligenza Artificiale, che approfondisce il suo potenziale nella creazione di opinione e nella possibilità di diventare un autentico strumento di riflessione filosofica. L’idea è che la tecnologia non sia più soltanto oggetto della filosofia, ma anche uno dei suoi strumenti.